Bodygram
Body Data App for Business
Bodygram | 2023-2024 | UX Designer
Vision & OKR Planning, Strategy, Concept, Design workshop facilitation, Research, Cross-functional collaboration, Rapid prototyping, Client communication
After Bodygram released the Body Data Platform, more businesses—especially those in fitness and beauty—showed interest in utilizing body data to further improve their customer satisfaction and operational efficiency.
Problem
Companies were interested in body data; however, there was a blocker preventing them from using Bodygram immediately. This was because most of these companies lacked the technical capabilities to integrate the Bodygram platform into their applications. They needed a solution that was ready to use with no complex integration or maintenance required.
To solve this problem, Bodygram decided to create an app that businesses in fitness and beauty could start using right away.
Client Feedback
To better understand user needs and pain points, I began collecting feedback from potential clients in collaboration with the sales team.
A potential client running beauty salons wanted to manage all customer data in one place and upload it to the company database periodically.
Both beauty and fitness companies wanted to compare body changes in their customers (before and after treatments).
There was a need for different levels of access to the system, such as a store manager as an admin user and store staff as regular members.
Some measurements were important for both beauty and fitness, though they had different opinions on other measurements.
Prototype
Based on the clients' needs and pain points, I created wireframes and designs. While gathering feedback from the engineering team to refine the design, I also built a prototype to collect feedback from both end-users and clients.
User Research
User Interviews
I conducted user interviews with aestheticians and gym trainers.
They appreciated the Body Data app overall.
Some aestheticians and gym trainers were already taking pictures of clients' bodies to show before/after results.
Some participants were skeptical about the accuracy of the body measurements.
They found the body scan easy to use, but were concerned about the time it took for the scan, as their top priority was the beauty treatment or training itself.
The way aestheticians and gym trainers managed clients' data varied depending on the business size or their employment type (owner, store manager, on contract, etc.).
Client Feedback
The sales team presented the prototype to clients and shared their feedback with me and the engineers.
Clients appreciated that they could collect body data with minimal coding.
One client strongly requested a future body estimation feature, which was out of scope for the MVP at the time.
Client feedback:
"If we can show how a customer's body might change after the treatment or gym training, they will be more convinced to pay for our services."
Prototype: Future Body Simulator
I designed and prototyped the Future Body Simulator to visualize how the experience would look.
User Research: Future Body Simulator
Client Feedback
The sales team presented the Future Body Simulator prototype to clients. Overall, they were excited about the feature and wanted to start using it as soon as possible.
User Interviews
I conducted user interviews with aestheticians and gym trainers to validate the concept of the Future Body Simulator. They liked both the simulator and the feature that compares the current and future body.
MVP & Result
A few clients decided to try the Future Body Simulator to enhance customer experience and boost engagement (e.g., example). The sales team began reaching out to more potential clients with this feature.
Next Steps
I organized and prioritized all client feedback and visualized the ideal experience for them. I created the prototype and presented it to the product and engineering teams to gather their feedback and help shape a long-term roadmap.
