API-based Body Data Trial Platform

Enable businesses to easily collect body data via API and deliver more value to their customers

Bodygram | 2022-2024 | UX Lead

Vision & OKR Planning, Strategy, Concept, Design workshop facilitation, Research, Cross-functional collaboration, Rapid prototyping, Client communication

Summary

I led the UX design of a platform that allowed potential business clients to test Bodygram’s body measurement API with minimal setup. This self-serve experience reduced integration friction, enabled market exploration, and guided product direction through real-world partner feedback.

Background

After releasing Bodygram’s core API, interest from B2B clients—particularly in apparel, fitness, and wellness—began to grow. However, many of these companies lacked the technical resources to build their own integration. To lower the barrier to entry and validate interest across industries, we created a self-service platform that enabled clients to try out Bodygram’s body data capabilities in their own workflows—without needing to build a full product first. This also helped the Bodygram team better understand potential business use cases.

Problems

Companies

Businesses have shown keen interest in leveraging body measurement data to enhance customer experiences and boost revenue. However, acquiring body data traditionally requires considerable time, effort, and specialized skills.

The intended user was a company with some technical capabilities, enabling them to integrate the API into their products or services on their own.

Bodygram

To fuel business growth, Bodygram has been exploring new markets beyond the apparel industry, seeking additional revenue streams. We had user feedback from the past and potential clients in industries such as insurance, healthcare, and fitness. However, it was difficult to select the best use cases at that time.

End Users

End users have no easy way to access and understand their own body data.

My Role

I was responsible for visualizing the user experience from scratch while mentoring another designer.

Challenge

Tight Timeline

To meet the business goals for the year and the future, we needed to release the MVP as soon as possible while also planning and initiating marketing strategies and defining more detailed long-term visions and goals. In parallel with the engineering planning, the UX team needed to define the minimum experience for the MVP and visualize it as quickly as possible.

Competitive Analysis

I conducted a competitive analysis with the other UX designer and examined API products such as Twilio and Stripe to learn how they communicate usage data, account, and billing information. Based on these learnings, we explored design options through wireframes.

MVP

Regardless of the tight development schedule, I completed the necessary design and had discussions with product managers and engineers to define the MVP with the other designer. Development and design ran in parallel. Thankfully, we were able to start the test launch of the MVP on time.

User Feedback

Prior to its official launch, we conducted a 2-day hackathon with local engineers to gather feedback on the platform. I created and distributed a survey to participants, collecting valuable insights.

Key takeaways:

The engineers found the platform particularly useful for healthcare and fitness applications.
While they appreciated the MVP, they also expressed interest in additional features.

Iterations

Recognizing the potential to broaden our client base, we began supporting clients with limited engineering resources by enhancing the platform's features.

I collaborated with the team to organize their requests and define the scope and UX. We added member management, account management, and entry points for body estimation, in addition to the body scan with the camera.

Impact

Multiple clients have enrolled in the trial plan, with nearly all of them successfully transitioning to paying for the product.

By continuously engaging with client needs and concerns, I proactively crafted solutions to onboard and engage more clients and end-users. As a result, we have integrated over 5 additional features post-MVP based on the user feedback.

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