Bodygram
Bodygram Platform
Bodygram | 2022-2024 | UX Designer
Vision & OKR Planning, Strategy, Concept, Design workshop facilitation, Research, Cross-functional collaboration, Rapid prototyping, Client communication
Problem
Companies
Businesses have shown keen interest in leveraging body measurement data to enhance customer experiences and boost revenue. However, acquiring body data traditionally requires considerable time, effort, and specialized skills.
Bodygram
Body data was useful in apparel use cases; however, onboarding many companies to Bodygram was challenging. This was because many apparel companies did not have accurate and well-organized product data ready for Bodygram to use in size recommendations. As a result, it required multiple rounds of cleaning and reformatting product data, in addition to several tunings to determine the best recommended size.
Approach and Challenges
To fuel business growth, Bodygram has been exploring new markets beyond the apparel industry, seeking additional revenue streams. We had user feedback from the past and potential clients in industries such as insurance, healthcare, and fitness. However, it was difficult to select the best use cases at that time.
To learn from real users, Bodygram made the strategic decision to develop an API product aimed at facilitating the easy collection of body data for businesses. The intended user was a company with some technical capabilities, enabling them to integrate the API into their products or services on their own.
To meet the business goals for the year and the future, we needed to release the MVP as soon as possible while also planning and initiating marketing strategies and defining more detailed long-term visions and goals. In parallel with the engineering planning, the UX team needed to define the minimum experience for the MVP and visualize it as quickly as possible.
Competitive Analysis
I conducted a competitive analysis with another UX designer and examined API products such as Twilio and Stripe to learn how they communicate usage data, account, and billing information. Based on these learnings, we explored design options through wireframes.
MVP
Regardless of the tight development schedule, I completed the necessary design and had discussions with product managers and engineers to define the MVP. Development and design ran in parallel. Thankfully, we were able to start the test launch of the MVP on time.
User Feedback
Prior to its official launch, we conducted a 2-day hackathon with local engineers to gather feedback on the platform. I created and distributed a survey to participants, collecting valuable insights. The engineers found the platform particularly useful for healthcare and fitness applications. While they appreciated the MVP, they also expressed interest in additional features.
Iterations
Recognizing the potential to broaden our client base, we began supporting clients with limited engineering resources by enhancing the platform's features. I collaborated with the team to organize their requests and define the scope and UX. We added member management, account management, and entry points for body estimation, in addition to the body scan with the camera.
Result & Next Steps
Multiple clients have enrolled in the trial plan, with nearly all of them successfully transitioning to paying for the product. By continuously engaging with client needs and concerns, I proactively crafted solutions to onboard and engage more clients and end-users. As a result, we have integrated over 5 additional features post-MVP.
