Indeed
AI Job Post Creator
Indeed | 2021-2022 | UX Designer
Vision & OKR Planning, Strategy, Concept, Design workshop facilitation, Research, Cross-functional collaboration, Rapid prototyping, A/B testing
Problem
Small business employers are often overwhelmed with various tasks, making it challenging to dedicate time to hiring. Writing job posts that effectively attract qualified candidates is a time-consuming process, adding to their burden.
I’ve been developing a virtual recruiting assistant to review job posts and provide suggestions to make them more appealing to job seekers. However, employers have shown reluctance to engage with these suggestions after completing the lengthy job posting process (12 screens).
5–10 minutes
It takes employers 5–10 minutes to complete posting a job online.
Hypothsis
Based on past user feedback and technical capabilities, I wondered if there was a way to improve job posts quickly without taking up employers' time. I then came up with the idea of making suggestions earlier in the job posting process, rather than at the end.
Buy-in & Prototype
I first discussed the idea with my product managers. Considering the findings from past user feedback as well as technical capabilities, we agreed to quickly validate the hypothesis with a prototype. The prototype successfully reduced the number of screens employers needed to fill out from 12 to 5.
User Research
In user interviews, some participants appreciated the auto-generated job posts, while others found them less helpful due to their unique job and company needs. I created several versions of the prototype, incorporating the insights from the user research to improve the experience.
MVP
We decided to conduct an A/B test on the feature, as we remained confident that the AI-driven job post would assist employers who are less experienced with hiring practices. During the MVP delivery process, I secured buy-ins from multiple teams in the US to ensure that we could test this idea without any conflicts.
Result
The data indicates that this feature has significantly enhanced employers' experiences. Jobs using this feature have seen a notable increase in the number of applications received.
Moreover, employers have shown a higher level of responsiveness to applicants for these jobs compared to those created using conventional methods. Typically, employers do not respond to applications that do not meet their criteria, so it seems this feature has successfully attracted job seekers who match employers' requirements.
It has also contributed to an increase in revenue.
Additionally, there has been an observed uptick in job postings being completed using this feature. Furthermore, the AI job creator generates job postings in under 5 seconds on average (Source), enhancing the efficiency and speed of the process.
Next Steps
Following the MVP, I collaborated with the job posting team in the US to streamline the process. The AI job creation feature was seamlessly integrated into the main flow, providing valuable assistance to employers with limited hiring experience.